Effective Blog MarketingPosted on Apr 26, 2012 in Blog | 145 comments
How to Interact with your Customers: Blog Marketing.
There are many online marketing techniques in the world of the internet today to entice your customers, and Blog Marketing is a very special in this list of techniques. Each of these techniques is unique, different and is designed for a specific purpose. These marketing techniques are designed keeping in mind a specific purpose and once an initial internet marketing technique is introduced and implemented, thereafter a few changes are made to that technique to fit it in for another purpose. Thus many techniques are formed over time. Among this hybrid internet marketing techniques is the Blog Marketing Techniques. One of this marketing techniques involves a company making use of blogs in its official website.
The Blog Marketing Techniques for internet marketing is very beneficial in certain ways to the company as well as the customers. In order to fully understand this, you should know a feature of the blogs, which are used extensively by most companies. The blogs can be written in the form of conversations, which enable the readers to respond to them. This is very useful in the business world as the company personnel can start a blog on products or services which they have mastered after usage. Today, thanks to all Blog members of our website we can review and re-tune our strategy using Blog Marketing feedback.
For example, if the company wants some feedback from the customers/consumers, it can start a blog through the use of Blog Marketing Techniques asking them for any type of troubles/problems that they have encountered or are presently having with the goods or services of the company. For this, the customers have the option of replying through another blog, which will be posted as a reply to the first blog thereby creating a link between the two blogs. Thus other customers are then able to see responses as well as reactions from co-customers as well as from the company. This marketing technique as can be seen works to the benefit of all who are involved as it provides a genuine platform for the company to have its voice heard and also for it to gauge its brand based on first hand customer reactions.
However, there are a few methods and ways to make the blogs more effective to the audience. The first rule to an effective Blog Marketing Technique is to be honest with the facts that are presented in the blog. When a blog is written honestly, you have the potential to make fans for the company who will appreciate the honesty and sincerity of the blog piece. Very few companies come out with the truth and people will appreciate when you do so. “Honesty is the best policy”; this is very important for Blog Marketing Techniques as people get to know if the person is just lying or he/she is being genuine.
Another important rule that is to make your blog piece short, precise and to the point on the topic that is being blogged about. The main aim of the blog is to provide the reader with clear information. There is no time for the reader to become engrossed in a lengthy piece which does not provide the information that they require, as this will immediately put them off your blog thus losing readership which in turn defeats the purpose of your Blog Marketing Technique. This is the key to writing an effective blog. The cherry on the top is the quality that you maintain. The language that you use in the blog should be exceptionally good, as it will appeal to the customers and other readers. You cannot afford to use unacceptable, silly or offhanded language when writing your blog or reacting to your readers posts. just remember they are just human like you.
The next step which is the most important step that the company has to take up when using Blog Marketing Techniques is to use the feedback received from the blogs positively. This is highly important as using the feedback will build that trust in the customers and a sense of belonging to the company. Blog Marketing may seem quite time consuming for many businesses; however the benefits of this Marketing Strategy outweighs this minor inconvenience. There is a huge incentive in utilizing this marketing tool as can been seen from major market leading companies like IBM, who have been in business for over a century but still feel the need to adopt this tactic as a key weapon in their marketing strategy, as they have learned that there are massive benefits that can change any company’s fortune.
Another form of Blog Marketing Technique that can be used to help businesses is a survey/feedback form on the company’s products and services, however the marketing division must use this information to improve the company’s products and services, this is the cheapest R&D effort for any business because the customer will be contributing to your vision using Blog Marketing Techniques.