Search Engine Optimisation (SEO) explanation part-2Posted on Mar 13, 2012 in Blog | 84 comments
Why Search Engine Optimisation is Important for all Businesses?
Many Search Engine Optimisation Experts got bad name last year in February because Google decided to improve the user experience by implementing a change into their algorithm: This is panda algorithm update in February 2011. The main reason behind this change, was to make sure that the most relevant content is presented to users when they are searching for a specific topic. Rather than just the content that has most backlinks. Many businesses still think that having many backlinks will put you on the 1st page of google, but we can show you websites that have contents that have less backlinks which are doing very well on the 1st page of google. Let us look 1st how pre-panda Google search engine worked.
Google computes the significance of a webpage by the amount of ‘votes’ it receives, this is vote is translated in a form of inbound links to a specific page. Not just that, Google also analyses the significance of the web pages that take part in the voting process.For example a link from CNN.com is much more important than a link from another blog. Consequently, pages which are themselves ahead in ranking and therefore are more important for the fact that they carry more authority also help make other pages they link into important. One factor to notice here’s that Google’s technology doesn’t involve human intervention in anyway and uses their secret algorithm to study and rank the information gathered by Google ‘bots’ or ‘robots’ all over the internet, for the ranking of pages, but there is much more in this process than just inbound links. Many SEO Experts do not like to share this information like we did in our previous explanation part-1
What is Hypertext-Matching Analysis and how it will benefit your SEO efforts
Unlike its conventional alternatives like Bing or Yahoo, Google is a internet search engine that is hypertext-based. This implies that it evaluates all of the content on each web site and factors in fonts, paragraphs, and the precise positions of terms around the page. At the moment Google algorithm is putting the maximum focus on the quality of the content quality, its uniqueness and the position of the hyperlink (contextual anchor) in the text as key criterias for ranking a page very higher in the search engine. This is done by examining all information displayed on every webpage. Therefore backlinks are no longer the most important factor aspect of any Search Engine optimisation campaign, the content of the web is the best insurance you have if you want to continue to rank very well. Aside to the content of your website, there is another factor that now play a major role in ranking any webpage like ” how often your website is updated”. For now let’s review the google query process.
Google has a very simple 3-step procedure in handling a query submitted in its search box:
- When the query is submitted and the enter key is pressed, the web server transmit the query to the Index servers. As its title implies, the Index server is the server that index all contents gathered by various Google ’bots’. This is similar to the index of the book which shows in which particular page its has stored the queried term within the entire book.
- Following this, the query proceeds towards the document servers, which has a role of retrieving the saved pages on the topic. The short Page explanations or “snippets” are then produced to match very closely the query input by the user search.
- All these results are then returned to the user in less than a one second! (Normally). Roughly monthly, Google updates their index by recalculating the PR (stands for Page Rank, the name after Lary Page co-founder of Google who created this ranking algorithm) of every webpage they have indexed. The time throughout the update is called the Google dance.
So What is the GOOGLE Dance? It is just the Algorithm Shuffle
Due to the character of Page Ranking, the computation have to be carried out about 100 occasions and,since the index is so massive and growing every day, it takes few weeks for all Page Rank computation to be to accomplished. Throughout this period, the search engine results fluctuate sometimes minute-by minute. It’s due to these fluctuations the term, Google Dance, was created. The dance usually happens sometime throughout the all month, but it is our guess it is around the third week of every month. However this is a guess because very few people even within google know this secret.
Google has two other servers you can use for searching. The search engine results in it also changes throughout the monthly update and they all play a role within the Google dance process, however they are less visible to the public now-a-days, than they use to be in pre-Panda era, before you could search www2 and www3 to see how the fluctuation is happening. Google will be implementing before the end of January 2012 a radical change that will effect how Search Engine Optimisation and Social Media Network work it is key to stop trying to game the system and follow or SEO advice.
In the next Search Engine Optimisation (SEO) explanation part-3 we will give very important key information that will save you from disaster, if your current SEO strategy revolve just around back-linking and cloaking. Because believe it or not Google will be deploying another big change of their algorithm in the coming weeks.