Search Engine Optimisation (SEO) explanation part-1

What is Search Engine Optimisation?

Search Engine Optimisation or SEO is simply the science of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when the a crawler has read it and its content deemed appropriate to be placed in the search engines database of results for people to click on.

The reason we are writing about this topic to help businesses make a good decision on where to invest their time, effort and money. Because It is found that in most cases, search engine optimisation delivers a better ROI than other forms of Internet Marketing Activities, such as newsletters, online advertisements, email marketing, affiliate marketing, pay per click advertising, and digital broadcasting, local radio and newspaper promotions.

Each search engine uses complex mathematical calculation called an algorithm which is the formula that each search engine uses to evaluate web pages and determine their relevance and importance when crawling them for possible inclusion in their search engine database. A crawler is the robot that browses all of these pages for the search engine in order to archive them in a database, where they will be retrieve at a later stage based on users searches.

Google has one of the most advanced technology algorithm which has archived billions of of pages so far, this allow Google users to browse the web and find information in many languages, find locations using maps, get the latest news, watch the most popular videos on the internet, retrieve images and much more, this list is endless. Most likely they have the largest archive on the internet based on the way they crawl wesbites.

Google technology not only allow archiving of websites, but it also enabled access to wide variety of contents, even usenet contents.We can say without a shadow of doubt, Google must have around 75% of the internet contents archived in their databases. As a results, it is only natural, this has allowed Google to create one of the largest network advertising program which is google Adwords, it focus on matching the surfer needs to the products or services that are the most relevant to to their search.

How all this magic create the art of Search Engine Optimsation?

Search Engine Optimisation SEO magicWhen a surfer searches for a particular world or a phrase, which is called in Search Engine Optimisation as a keyword or keyword phrase, most of the search engines return a list of page in order of the number of times the keyword or keyword phrase appears on the website. Google search methodology and technology involves the use of its indigenously designed Page Rank Technology and hypertext-matching analysis which makes several instantaneous calculations using very complex mathematical equations,without involving any human. This enables Google to return the most relevant and accurate results that match the surfer query or keyword. Google’s complex structural archives grow simultaneously as the internet expands. Google is gone even further to create a technology that help the surfer to predict the most possible keyword or keywords you are looking for even if you mispelled the words.

Page Rank technology involves the use of mathematical equations which comprise of millions of parameters and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of millions of variables and more than 10 billion terms. Unlike some other search engines, Google does not calculate links, but utilises the extensive link structure of the web as an organisational tool. This is like a tree which is build based on pages that are considered more trustworthy than others. This trustworthiness scales from 0 to 10. Where a page 10 is more truested than a page rank of 8 or 9 and so on. This is a very exciting topic which we will cover in the next few articles, because this will gives you a very good understanding of the art of Search Engine Optimisation.

Search Engine Optimisation (SEO) explanation part-1.


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