How to design websites loved by GooglePosted on Mar 13, 2012 in Blog | 17 comments
How to design websites loved by Google
Making websites that are liked by Google is not the approach taken by every web designer in designing the websites. You may ask yourself why every web designer do not follow the rules put together by the search engine giant? It is very simple because not all webmasters are SEO experts and not all of them use the free Google tools that are available to help website designers. Google is one of the best search engines in the world where most of the users search the Internet through Google. Hence, Websites Design should take into account best practice published by the search engine giant Google. This article would be discussing in details few rules that you need to follow for every website you design, whether or not the owners pay you for SEO (Search Engine Optimisation). These Websites Design techniques and principles when followed by every website, will not only help with compliance to the The World Wide Web Consortium standards and be liked by Google.
When we use the sentence ‘Liked by Google’ refers to the website being listed at the first page or the top of the list in the search results at Google for the keywords they are using. The process of making websites reach the top of the search list in a search engine is known as search engine optimisation (SEO). Search Engine Optimisation must be implemented during the Websites Design. Search engine optimization starts with the use of right content on the website, but it also call upon the usage of the right tags and meta-tags and links structure within the contents that help the search engine robots and crawlers to archive your website very easily.
Few Websites Design Rules for free
Websites Design, the target audience of the website needs to be known. Accordingly the website needs to be created with creativity and crisp information. The best principle we are trying to share here is to create contents that is unique, relevant and focus solely on your target audience needs. Not only this focuses the users attention on the website, else would shift to the next one, but also to help the robots or crawler to know what a specific website is about. One of the main reasons for the failure of most of websites are because of wrong structure, poor contents and irrelevant information on the website. Sometimes all the ingredients are present but the website is not optimised for both users and search engine algorithms.
However designing websites is not just about feel and look, the website contents need to be optimized for both users and search engine robots, and if web designing is your forte, but SEO is not your cup of tea then there are specialists who do Search Engine optimisation. By implementing the right Websites Design strategy, it is possible to increase the web traffic on your website. The professional who is offering the SEO services would first add the right key words in the content mentioned on the website, it should be between 2% and 4% maximum. Usage of the right keywords plays a very important role in the search of websites. Every time a user enters its details on the search engine like Google, he would select in a few keywords that are relevant to the search. If the keywords used in your websites is effective, then your website would get listed on the top list of the searches.
The search engines use spiders which normally use the technique called ‘Crawling’ to find the websites. Apart from just using the right keywords, the websites design should also be in such a way that it makes the spiders navigate to the website easily.
One should know the keywords used in the websites design, however to much keywords will be consider as spam and there is a penalty that search engines apply for website that are spammy, they can simply ignore your website. So be very careful when using your keywords, they need spread equally throughout the website. The keywords in a website need to be updated on a regular basis, to meet the competition of other websites always start with the long trail keywords or keyword phrases before going after the short version. Usage of the right keywords might make the website be the top of the search list. However this process will be long, if the website content is not up to the mark.
Thus websites design includes an equal balance of the right keyword usage and well planned designing of the website with a coherent link structure will help your search engine results page (SERP). This keeps the website on the top of the search list all the time, and therefore the web traffic also increases for free. These are a few techniques to make your website, loved by Google. During our website design and implementation, we can use very advanced Website Design Strategies techniques when the competition is stiff, however we cannot share them in this article and we hope will understand the reason why.