Google is presently like a 500 lb Gorilla who owns two of the three largest search engine platforms in the world; YouTube and Google.com. Since the early part of 2010 Google has been working hard to restore what they call “the internet democracy”. It does matter for any business with an online presence to be in good terms with Google, because the size of their search engine traffic is far above all competition put together.

I am not sure if your Search Engine Optimisation-SEO expert has told you about the following new terms that your online business needs to be familiar with; these new SEO terms are:

*Sneaky Disavow

*Evil Disavow

*Papal Dispensation

Can anyone fool Google with sneaky SEO  tactics?

Google employs in their Development and SEO team 5000 Engineers and Grade students, and they make 20 changes per minutes on a 24×7 cycle, 40 updates per Engineer per week in their Google algorithm code. Aside from this, Google.com  source code has doubled in size since January 2010; they run automated testing of the entire code base with a dedicated team of 100 Engineers managing the Source Code. They undertake 20 million builds per year which means 5000 builds per day. They have 36 Datacentres around the world with 20,000 to 50,000 CPU per datacentre.

Do you think, they do not know what you are doing online with regards to your SEO Strategy?

The truth has to be told here, Google knows a lot more about your links than you think they do. After a recent meeting a statement was issued which sent a chill down my spine: a website with little to no links is OK, as they consider all traditional back link building efforts as illegal and those caught will be penalised; this little piece of information I feel compelled to share this with all local businesses in order for them to realise what plans Google has put in place over the coming months to generally re-order the way search results are placed on Google and also the penalties involved when you go against Google policies. Base on their statement, it becomes quite obvious that there is a big challenge thrown to all SEO Gurus and experts with regards to what they can or cannot do when implementing their various Search Engine Optimisation efforts online. Moreover the websites that are over optimised for SEO purposes, like most of the websites that have being designed, will also be penalised. It is the 1st time in the last 12 years that a negative ranking factor for pages and domains score is being used. This new formula was implemented in January 2010 and it was called “farmers update”.

So what are the Google Penalties?

Google currently have 4 types of penalties.

• 2 of these penalty types are automated: these penalties are detected by computers,
• 2 types that are manual: these penalties are always human initiated.

There is a simple way of knowing if your website has been penalised by Google. This is by using the Google webmaster tool and registering your website using this Google tool. Once registered, you will get a notification on that site informing you about your penalty and other analysis about your website. Now let’s give you a few examples so you can see how Google apply their penalties.

Examples of SEO penalties

• If you are part of a Blog network and this is your backlink strategy, your website will be penalised, and this is what we call an evil disavow. This type of penalty is an automated penalty.

• Link bombing: This is a strategy used by SEO gurus to get a site on 1st page of Google very quickly. Google considers this tactic as unnatural and will therefore apply an automated penalty to your website.

• Content spinning: This is another strategy that is used to create many articles for a website, based on just one article. Google have a new tool that allows their crawler to detect if your site is spinning content or have duplicate content. This immediately raises a red flag and you will be assigned to a Manager who will review your site and apply a manual penalty. It is much more difficult to come out of a manual penalty, but it is possible, as can be attested by one of our clients who were placed on a manual penalty.

• Keyword stuffing: This is another strategy used to tell Google bot or crawler what the website is about, this is what will get your website a “Sneaky Disavow” which may or may not show on GWT.

If your site is penalised our advice is for you to come clean and inform Google that you will be cleaning up your act rather than trying to argue your case. It is much more better by accepting their charge than arguing with them or appealing your case especially when you know what you have done as this will take you nowhere. Ultimately Google is just looking for “quality content sites” and the site linking to them are citations rather than link stuffing strategy.

Therefore if you would like to pass Panda and Penguin Google gate you need to follow the rules below:

• Absolutely No Link Schemes
• Restrict your use of Keyword Links
• Absolutely No spinning of content
• Add Author Attribution to your Content
• Add a privacy statement at the bottom of your website
• Know your market and share it with your customer
• Find your voice within your niche
• Attract customer by engaging with them
• Build your website for humans not robots
• Work Smart, No hard

Always Use Real Marketing Rules i.e. write your website for human rather than Google Bot or crawler, i.e. content that is engaging and attracts Humans not Bots.

We would love to hear about your Search Engine Optimisation – SEO story at iTM on how you lost your ranking. So contact us today at info@itmsystems.co.uk.

In 2008 during a discussion with a group of people about Social Media Networks, there was a  general perception that this new phenomena was just a fluke, with the general concensus being that someone was trying to make a quick buck. But when asked that same question again today about Social Media Networks and Marketing, we will tell you it is the best idea since sliced bread.

Today 90% of Businesses and Managers when they think about Social Media Marketing, they immediately think that because they tweet and are on Facebook, therefore they do Social Media Marketing. This is really funny because Social Media Marketing is about people; it is not about Twitter or Facebook, because Twitter and Facebook are just tools that allow you to achieve your end goal i.e interacting with your customers and potential new customers.

At a recent Social Media Marketing Mastermind  held in USA in 2011, there was an enviable attendance list of Top Marketers in this crowd that really knew what Social Media Marketing was about, with each Marketer having at least 3 to 5 Fortune 500 companies under their belt as a customer. The interaction and the exchange of ideas was very good, however it must be pointed out that at no point did these experienced marketers dwell on Twitter or Facebook as the be all of Social Media Marketing. The various discussions were centred on how to effectively utilize these tools to make our clients better positioned for the future and growth of their businesses. Amongst the lead speakers at that discuss was Kelly Feller who is Intel Strategist for Social Media. It must be noted here that these giants do not join the bandwagon of a topic unless the topic of that discussion is serious and critical to the outlook of the future of their company. It therefore follows that they are embracing this topic because they know this is the way forward with regards to the future of Marketing.

New Marketing cannot be done without any Social Media Marketing Strategy

The way Marketing is done, has dramatically changed since 2010; there are many channels and tools available to Marketers to get their message across and for businesses to really interact with their customers in the way that was not possible previously. This means having a greater opportunity to tap into a market that can potentially change your business forever. However the key to Social Media Marketing is continuous testing, and more testing.

As a company, iTM have created around 1001 strategies for Marketing and many of these Marketing Strategies are centred around using Social Media Marketing to get your messages across this vast untamed beastly crowd in a most sincere and genuine way. We have devised a strategy that allows our clients to adversite on Facebook for as little as 10p per ad, to as many as 10,000 people. This is just one example where we can show how you can use the power house of Social Media tools to get the love you deserve from your customers.

Recently we decided to test one of our tools for a client who at the beginning was very sceptical about the power of Social Media in relation to this business. His lack of relative success online previously was largely to blame for his scepticism. We implemented a combined strategy using Facebook in  combination with Google+, the strategy was for us to melt everybody’s heart by using Facebook in the way it had not being used before. By combining it with Google+, we created a unique point of contact and connection with his customer base which rapidly increased his visibility much more than our forecast had envisaged within the time frame set by us.  At the moment he is one of the most successful people on Google+. As you can see although we put two strategies in place for him to grow his business using two distinct tools: Facebook and Google+, with Facebook being the primary strategy and Google+ the backup, our analysis of the results threw up a new twist, placing Google+ as the more successful of the two strategies employed in this instance, as it created more leads and more revenue. Thus it must be said that everything is about testing and testing. There is no one size fits all in this fast evolving medium of communication and interaction.

Today Social Media Marketing has moved forward again, it is different from 2010, there are new strategies that are being used online to attract the customers who are already used to traditional methods of marketing businesses online. For example 95% of people who tweet, mainly send a message about themselves, when you follow them all you receive are personal messages; unfortunately this is not the right way to gain peoples trust. We live in the age of self gratification therefore it is about the other person not you.

We at iTM can only make a call for action for businesses that are not presently interacting with their customers using Social Media, to immediately put a strategy together today that will help your business move to the next level. Our sincere advice is to make sure that you put the interest of your customers 1st  and you put yourself and your business second in your interaction and you will see the power of Social Media Marketing working wonders for you and your business. Now remember you have fantastic tools to help your Social Media Marketing Strategy, Facebook, Google+, LinkedIn, YouTube and Twitter use them wisely to get people to know your business, however do not forget to use your website for blog marketing.

For more information and a free no obligation advice on the need for Social Media Marketing For Serious Businesses,kindly give us a call on 01733 567259! or email us at info[at]itmsystems.co.uk

Many companies today use IT infrastructure to deliver some of their services or to design products or to help or assist its customers, thus making them somewhat dependent on some form of IT infrastructure. IT infrastructure like any man made system is often targeted by criminals who would like to make a quick profit. Small and Medium businesses are most often targeted in this regard. In 2011 60% of IT Security attacks were targeting SME*, because 80% of the time these SME companies do not invest enough resources in modern technology and IT security is not at the top of their agenda. The strange thing is over 75% of new products are created/invented  by SME.

With the proliferation of mobile devices that can access data, anytime and anywhere it is becoming a nightmare for traditional IT security experts to secure enterprise data and systems. Moreover these mobile devices are not uniform in their generic make-up. There are Apple devices, Android based devices and Blackberry systems, each with its unique challenge when we look into the security aspect of these devices. In 2010 there were only 6 malware that could really harm mobile devices, in 2011 there were 62, and thus we can only guess what the number will be in 2012. Surely it is set to rise way above the previous records.

To make things a little more complicated now and in the not too distant future, companies plan to migrate all their data onto the Cloud (as of today every 5 minutes, a company is deploying a cloud solution**), which can be Private (where the company is in charge of all aspect of the Cloud including Security and Maintenance) or Public (where the company does not have full control of the entity, however the security aspect of the solution is entirely your responsibility). We looked at Three different contracts of Public Cloud where it states that if the data in Cloud were breached the responsibility of this falls on the enterprise not on the Cloud provider. One of the challenges every company is facing, is that Cloud security is much more complex and different from a normal/traditional IT security infrastructure.

To put the last nail in the coffin of traditional IT security experts, recent attacks are more complex, with the usage of Advanced Remote Access Trojan (ARAT) or Advanced Malware like Stuxnet or Flame, Or special botnet which target only the sensitive information that are in corporation database Network  Access Storage (NAS) system; however the complexity of these malware does not stop there, it combines sniffing the network traffic, taking screenshots, recording audio conversations, intercepting the keyboard keystroke and moving this data out of your corporation in stealthy way, therefore most firewalls and IDS will not be in a position to detect these attacks in the network for a very long period. For example we tested a botnet at the beginning of May that no anti-virus solution in the current market can detect, even http://virusscan.jotti.org/ which has 21 anti-virus scanners could not detect this program as being malicious.

However all hope is not lost  as the battle against these security attacks is a continious one. For example for those who are concerned with Mobile device security you can implement a 7 step Security process that can help you be ahead of the game. Now I know most IT security experts’ reaction will be let’s ban these devices from the corporate network and the problem is solved. For example we can tell you few examples of corporation mobile devices that have been compromised while the executive was travelling, this is a new traget for Cybercriminals . Therefore  we can tell you with certainty that you will make this problem worst.

Here are few Security steps that you need to follow to help your business

1. Implement an anti-malware, anti-spam, firewall solution for these mobile devices.
2. Utilise a product like Cisco Identity Service Engine (However any Identity management solution should help, this is just an example).
3. Know what local data these mobile devices have accessed and make sure that they use something that is one time password every time they access this data.
4. Focus on data not on mobile devices, as people will target the data. The mobile devices are just the gateway to get to the data. Therefore every 3 months carry out an audit of the mobile device access.
5. Deploy a  Mobile Device Management (MDM) solution that takes into account how your business uses your internal data.
6. Setup your systems, so that people access data in role model type, something like an Active Directory from windows which does this very well.
7. Be smart and review your mobile security strategy every month and be dynamic about your strategy. This means that you need to review the amount of data a mobile device is accessing per month. Put in place a base line and if this base line changes significantly, you know that there could be an intruder in your system.

In conclusion and with reference to Private cloud security, the key to your security success in that respect will be to focus on protecting your data. The number of measures that you will need to deploy is so complicated and vast that we cannot cover this issue in one article. But all you need to remember and constantly use as part of your strategy planning is that the battle has moved from the destruction of systems unto stealing of data, because everybody now realises that data is a much more important commodity in IT, this is the new war that IT security experts must win from today.

For further information about your IT Security Issues calls us today on 441733 567259.

*http://www.gartner.com/technology/research/security-risk-management/cloud-security.jsp           **http://blogs.vmware.com/

IT Security For Business

Almost every business, large or small is engaged in some form of social media marketing today. Let us take a moment to ask ourselves a pertinent question, what is Social Media? Many people confuse Social Media to mean the use of Facebook or Twitter or LinkedIn. Unfortunately for many businesses there is confusion between the tools of social media and the science which is social media marketing. We do not blame these companies, because we have been with the best in the marketing business on this topic via Webinars, the likes of Ryan Deiss, Jeff Johnson, Frank Kern and there is no doubt about the power of social media and its benefits for any business large or small.

One of the most tangible benefits of social media marketing is to help websites rank very well in search engines like Google and Bing. However in Search Engine Optimisation there is no single known SEO expert who talks about how they use social media marketing to put their customers onto the 1st page of Google. This is very fascinating because almost every successful SEO company uses Social Media Tools like Facebook, Twitter and LinkedIn. There is a secret formula which nobody talks about because it is so powerful. This SEO formula will blast your website onto the 1st page of Google and we would like to share this with you.

However before we get there, let’s talk about YouTube, the least used of the Social Media Marketing Tools. As a business you should have a customised YouTube Channel for interacting with your customers. You will ask us why? The answer is quite simple, YouTube Videos can help you create a bond with your current and future customers, it will help customers spend more time on your website (we are assuming you will also be putting these videos onto your website), dominate the 1st page of Google, double your sales and get new clients and there is also the potential for your videos to go viral as a result of which your business will never be the same. For a Video to go Viral there are 13 steps that you need to follow, however we will not bore with all these details.

The Social Media Marketing Principle will just work like the law of attraction or the law of gravity, whether you believe it or not. When applied they will work regardless of who applies them. Now before we reveal this powerful formula that is used by very few Expert Marketers, we will like to break it to you in the way Napoleon Hill gave the secret of wealth in “Think and Grow Rich”. It is a combination of the right Social Media Marketing tools that will give you this result, but you will need to discover this combination yourself. However it took us a few months to figure out how to apply this formula.

Amongst the most powerful of all Social media networks there is one Social Media Marketing Tools which is not used very well by businesses. Twitter is the network where everybody talks and very if any ever listens, whilst Facebook is the tool you talk, some people listen and some speak. YouTube is the most neglected of all, however it is the only tool where you speak and everybody listens, so why is this Social Media tool not being used more often?
It is very simple because most businesses do not consider YouTube to be a powerful Social Media Marketing tool, unfortunately we will beg to differ. YouTube is the only Social Media tool where you can interactively and proactively answer your customer’s questions and concerns if used properly and it is also the only tool that has the potential to make your brand rank higher in the SERP while it is educating/informing your customers about your products and services.

This powerful SEO formula that we talked about in the 1st part of this write up, will help you even in company’s Retailing SEO campaign, bearing in mind Retailing SEO is one of the toughest in Search Engine Optimisation. Combine your website (it must have unique and quality contents), with your YouTube Channel that is linked to your Google Plus Social Media presence, you can be sure to outperform any competition for a specific set of keywords or “keyword phrase” ideally you just want to target 3 keywords per article. However there is an order that you need to follow to make these three ingredients work for you. Plus you need to publish your contents at a specific frequency for both your YouTube Videos and Google+ contents and there is another item in this conundrum which we have missed on purpose for you to find out and this needs to be part of your website content.

This powerful SEO formula that combines the power of two Social Media Networks will let your business be on the 1st page of Google search engine for any keyword and any topic your content will be indexed on within two to five days if used in the right order. For the best Search Engine Optimisation results use your website in conjunction with your YouTube Channel and Google+ with few and sometimes no backlinks to outperform any competition.

Are you looking to learn more about Google Plus and YouTube Videos working together and intrigued how this will benefit your Search Engine Optimization? Give us a call on 01733 567259!

There are many online marketing techniques in the world of the internet today to entice your customers, and Blog Marketing is a very special in this list of techniques. Each of these techniques is unique, different and is designed for a specific purpose. These marketing techniques are designed keeping in mind a specific purpose and once an initial internet marketing technique is introduced and implemented, thereafter a few changes are made to that technique to fit it in for another purpose. Thus many techniques are formed over time. Among this hybrid internet marketing techniques is the Blog Marketing Techniques. One of this marketing techniques involves a company making use of blogs in its official website.

The Blog Marketing Techniques for internet marketing is very beneficial in certain ways to the company as well as the customers. In order to fully understand this, you should know a feature of the blogs, which are used extensively by most companies. The blogs can be written in the form of conversations, which enable the readers to respond to them. This is very useful in the business world as the company personnel can start a blog on products or services which they have mastered after usage. Today, thanks to all Blog members of our website we can review and re-tune our strategy using Blog Marketing feedback.

For example, if the company wants some feedback from the customers/consumers, it can start a blog through the use of Blog Marketing Techniques asking them for any type of troubles/problems that they have encountered or are presently having with the goods or services of the company. For this, the customers have the option of replying through another blog, which will be posted as a reply to the first blog thereby creating a link between the two blogs. Thus other customers are then able to see responses as well as reactions from co-customers as well as from the company. This marketing technique as can be seen works to the benefit of all who are involved as it provides a genuine platform for the company to have its voice heard and also for it to gauge its brand based on first hand customer reactions.

However, there are a few methods and ways to make the blogs more effective to the audience. The first rule to an effective Blog Marketing Technique is to be honest with the facts that are presented in the blog. When a blog is written honestly, you have the potential to make fans for the company who will appreciate the honesty and sincerity of the blog piece. Very few companies come out with the truth and people will appreciate when you do so. “Honesty is the best policy”; this is very important for Blog Marketing Techniques as people get to know if the person is just lying or he/she is being genuine.

Another important rule that is to make your blog piece short, precise and to the point on the topic that is being blogged about. The main aim of the blog is to provide the reader with clear information. There is no time for the reader to become engrossed in a lengthy piece which does not provide the information that they require, as this will immediately put them off your blog thus losing readership which in turn defeats the purpose of your Blog Marketing Technique. This is the key to writing an effective blog. The cherry on the top is the quality that you maintain. The language that you use in the blog should be exceptionally good, as it will appeal to the customers and other readers. You cannot afford to use unacceptable, silly or offhanded language when writing your blog or reacting to your readers posts. just remember they are just human like you.

The next step which is the most important step that the company has to take up when using Blog Marketing Techniques is to use the feedback received from the blogs positively. This is highly important as using the feedback will build that trust in the customers and a sense of belonging to the company. Blog Marketing may seem quite time consuming for many businesses; however the benefits of this Marketing Strategy outweighs this minor inconvenience. There is a huge incentive in utilizing this marketing tool as can been seen from major market leading companies like IBM, who have been in business for over a century but still feel the need to adopt this tactic as a key weapon in their marketing strategy, as they have learned that there are massive benefits that can change any company’s fortune.

Another form of Blog Marketing Technique that can be used to help businesses is a survey/feedback form on the company’s products and services, however the marketing division must use this information to improve the company’s products and services, this is the cheapest R&D effort for any business because the customer will be contributing to your vision using Blog Marketing Techniques.

Blog Marketing Techniques and Strategies.

Google local search is not a new term to the world at present. It has a good role to play in  the marketing of your business. There are a lot of developments happening every passing second  in the field of business. Each of these advancements are opening up new areas of business  prospects and along with this, the competition level is also rising. In order to meet up with  the higher level of competition, most businesses are resorting to newer methods of marketing. Internet search engines play a massive role in all aspect of today’s business marketing. Because  Marketing is what differentiates successful businesses from failing businesses, you therefore cannot be successful with your online marketing efforts if you do not embrace and work with internet search engines. The search engines like Google and Bing have valuable analytic information about what your customers want and where they are looking for products to buy and the keywords they are using to find this information. Today we can say without a doubt, that Google local is one of the most used tools for local searches in the world. Here are few statistics to help this argument:

• 72% of UK households use the internet as an information source when shopping locally for products and services
• 75% of internet users in UK perform local searches when looking for local services
• 1 in 3 people use “local” in their search criteria
• 365% increase in just 2 years (from 2008 to 2010) in the amount spent on advertising for “Local Search”
• only 5% of UK businesses have claimed their Google local listing
• only 9% of business have optimized their Google local page in Peterborough*

For any company or business, the first task is to gain the attention of the people and bring to  their notice the presence of your company. The best way for a company to start is to work on  their local searches, to get the attention of the potential local clients 1st, and it is the job of each business to try and come to the top of the Google listings, not on the second page. In this fast paced world, the reliance of people towards the World Wide Web is so high. For each and every thing, people depend more on the internet today than in previous years. This is  one of the reasons why companies try to find a place in the Google local search. This is the  place where your company will be able to gain a lot of local businesses. In actual terms Google local search is the place where people will find what they need in a specific local area. It is primarily the combination of Google maps and Google business data which creates a unique  database for every business in the developed world and their location. This tool is very powerful for any Internet Marketing strategy.

The Google local search is a very good and efficient tool to gain the attention of people and  to get more business. Once you bring your company into the ambit of Google local search, it is  so easy to improve your business prospects. This is because of the reason that people will be  able to find you easily. The main task is to get a place in the top list of results that  appears whenever a person searches for a product or service that relates to your business area. Appearing in the top list of Google local search results is a bit different from the actual search engine optimization. Adding the perfect keyword is important while mentioning the  categories that your business relates to. Providing the complete address of your business concern is also important, as it will help to spot you so easily. Google local search can be a big boost to your marketing activities.

There are three main aspects that you have to take note of from the business prospect to get to the top ranks in Google local search. The first aspect is the selection of keywords. These keywords that you add to your business is the factor that connects you to the potential clients searching for something in the search engines. The second aspect is the way you setup your business details in Google places. You have to provide all the possible details in it. The specific nature of the details will be really helpful when it comes to spotting you in Google local search. The last aspect and probably the most important one is to get a citation from some of the best data providers in the field. This will help a lot to improve the ranking of  your business concern.

Google Local Search: Your 1st Online Marketing Strategy.     *Google source 2011

To continue with where we left off the last article on Search Engine Optimisation we will discuss the way Google search Engine fluctuates after a “Google dance”. Once the dance has taken place for the remaining of the month, there are some fluctuations sometimes in the search results, but this should not be mistaken with the real dance. They are due to Google’s fresh crawl of new sites and computation of their relevancy for specific search phrases or keywords. This is what is known as “Everflux”. Also you need to know that while the “Google Dance” typically lasts from a few days to a about a week, therefore you should not be alarmed when your page rank drops during this period.

Today the fluctuation is less obvious because most of the tools that were available are no longer there. By the way Google is also  planning another massive update this February 2012 (actually the update was done on January 24th) which will affect the way websites are ranked in order to weed out all low quality contents and give users the most relevant content they can get from their search results, this is why many SEO Experts say: content is king.

Focusing your content is another key aspect that will make your Search Engine Optimisation effort a success. Many businesses are convinced that even if they do not optimise their content, they will still appear on the 1st page of Google using Google Adwords. Even Google Adwords uses quality scoring to put your ad as the 1st on any page. So you cannot escape this reality.

Do people know what is query deserves freshness (QDF) with regards to Google?

With Google there is a possibility to get pushed to the top of the search engine within a few hours. Google use this method to push current events to the very top of the rankings within minutes or hours. However, the sites that get a QDF boost usually drop just as fast as they came to the top, people do not know how this is done and many SEO companies do not explain this.

There are many tools available on the internet that gives you your page rank;  an example of a  free a very good tool is  is the SEO Quake, which is a Mozilla plugin that can give you an accurate External Page However the way the Page Rank is calculated is still a real mystery amongst SEO Experts, for example CNN.com and Whitehouse.gov are websites with very high Page Ranks. However you need to remember that a page rank is for a page not your entire website. Each page on your website will have its own page rank.

How can you submit your URL to Google?

There is a fantastic tool that all websites must use: Google Webmaster tool, this tool is so powerful it will take us a few articles to explore all of its awesomeness. But this tool can help you resubmit your site to Google for reconsideration if you website has been “sandboxed”. Google is mainly a completely-automatic search engine without any active human-intervention in the search process. It utilises robots known as ‘spiders’ or ‘bots’ to crawl the internet regularly for new updates and new websites to be incorporated in the Google Index. This robot software follows hyperlinks from site to site. Google doesn’t need you to submit your URL to its database for inclusion in their index, as this is done automatically by the ‘spiders’. However using the Google Webmaster tool you can speed the index of your new website. One important thing to note here is that Google does not accept payment of any sort for site submission or for improving the page rank of your website. Also, submitting your site through the Google Webmaster tool does not guarantee listing in the index.

What is Cloaking?

Sometimes, a website owner or webmasters might program the server in a way it returns different content using 301 or 307 redirection to Google, than to what is returned to regular customers. This is frequently done to misrepresent the website to the internet search engines (Google or Bing) in order to get a better page rank. This method is known as cloaking, because it covers the particular website and returns altered WebPages to search engines like Google or Bing. This could mislead customers by what they’ll find once they click on the final search result. Google disapproves of this practice and whoever does this will get heavily punished by Google if it is discovered that you are using this method. So if you are planning to get your website into Google sandbox, then please use this method.

In rounding up this article, I wish to state that there are many Search Engine Optimisation Experts (SEO) who believe that the best way to promote their customers is via backlinks only, however we disagree with this approach. Our view is quite simply following these guidelines, have a focused website with optimised contents and link structure and you will need few backlinks to rank in 1st page of Google. The last thing I need to share is that you must have a Google+ for your business if you want to be at the top in your Search Engine Optimisation strategy.

Ultimate Search Engine Optimisation Strategy

What is Hypertext-Matching Analysis and how it will benefit your SEO efforts

Unlike its conventional alternatives like Bing or Yahoo, Google is a internet search engine that is hypertext-based. This implies that it evaluates all of the content on each web site and factors in fonts, paragraphs, and the precise positions of terms around the page. At the moment Google algorithm is putting the maximum focus on the quality of the content quality,  its uniqueness and the position of the hyperlink (contextual anchor)  in the text as key criterias for ranking a page very higher in the search engine. This is done by examining all information displayed on every webpage. Therefore backlinks are no longer the most important factor aspect of any Search Engine optimisation campaign, the content of the web is the best insurance you have if you want to continue to rank very well. Aside to the content of your website, there is another factor that now play a major role in ranking any webpage like ” how often your website is updated”. For now let’s review  the google query process.

So What is the GOOGLE Dance? It is just the Algorithm Shuffle

Search Engine Optimisation Company.

Every business faces the question of how to make their name famous and sell their brand to people in order to get more business and Facebook Marketing just does this. There are a lot of marketing options available for a company to get listed. Marketing is not an easy task and it requires a certain amount of expertise. There are many companies that are in the field of marketing. Each of them uses different methods of marketing based on the type of  clients have and the social network used by those clients. This is the reason why companies are looking for new forms of marketing day in and day out. The latest trend in marketing is the one through the various social networking sites and among them; the most preferred one is Facebook marketing.

There is no doubt that Facebook is the most popular one among the various social networking sites. Did you know that Facebook is the second largest search engine after Google according to Alexia.com a leading company in web analytics? The huge number of people visiting Facebook every day is the evidence of its popularity, with each visitor spending more than 30 minutes per visit each day. Today Facebook has over 800,000,000 subscribers worldwide with 50% of its audience login on regularly and spending over 30 minutes in this social network platform. The popularity factor is undoubtedly the reason why all the companies and businesses are opting for Facebook marketing to gain more business.

As all should by  know we tend to do things  the Google way, but there is undeniable fact which we need to share with people, Facebook has one of the best Ads network in the worlds at that can reach the furthest corners of this planet. Facebook is the only place where a company can reach a targeted audience of 10,000 potential customers for £5, if you know another social network that will get you this value for money please contact us.

Why most companies are not taking full advantage of Facebook Ads network?

Most companies today are not taking full advantage of this social network platform, because they are just following the flock with no real strategy behind their presence on Facebook. For a business to make the best use of social media, you need to link your Facebook, Twitter, Linked and Google+  together. So when you post a message in one platform, all of them are updated automatically, therefore you can earn your fans attention, customers and prospects are drawn to your Facebook fan pages to retrieve coupons, discounts and offers, driving repeat traffic (and business) to your page.

Facebook Marketing for Businesses.

Cisco equipment are most known more in network infrastructure,  Cisco is a multinational corporation with its headquarters located in place called San Jose in California USA. This company is into offering various products in the field of architecture, hardware, software, Voice over internet protocol services, software, and networking services. Thus Cisco is a company which has its foot print in various fields. This article would be discussing regarding a product of the Cisco systems in the field of networking called Cisco Nexus 1010. Although The Nexus 1010 is a network device, it plays a massive role in Virtualise infrastructure.

The Cisco Nexus 1010 can be considered under the category of virtual services appliance. Virtual services refer to a creation of anything in its virtual form. For example creation of operating system and network resources can be considered as virtual services. With Cisco Nexus 1010, a good hardware platform would be provided for the executing the services of virtual infrastructuree. Cisco Nexus 1010 is the latest member of the Cisco Nexus 1000V Series switches. This virtual appliance plays a big role in VMware virtualization solution. This equipment help you create a  robust and resilient network infrsatructure  that support VMware virtual services. The best combination is the usage VMware vSphere 5.0 and Cisco Nexus 1010, you will be able to create VXLAN which is a concept we will be reviewing very soon.

Why Virtualise your Network Infrastructure?

People virtualise their Network infrastructure for the following reasons: consolidation, containment, availability, but most importantly Financial cost reduction that can be between 50 to 60%. The cost reduction on  Human resources is around 33% reduction in routine administration tasks and  up to 80% reduction in datacentre costs this is huge.  You can virtualise many  infrastructure services: Compute, Storage and Network.

Cisco Nexus 1000V is integrated within VMware virtual platform and has a network analysis module which is developed by the Cisco systems. Here the Cisco Nexus 1000V allows the users to dive deep onto the operational visibility into its switch deployments.  This switch deployment is software that is developed to allow the network infrastructure administrators to gain access to the Cisco virtual network link services. Virtual machines that are hosted on the server would use the services, like it was a physical device. Cisco Nexus 1010 which is a stable hardware of Cisco Nexus 1000V is distributed into components. The two components are Virtual Ethernet Module and Virtual Supervisor module. A fact about Cisco Nexus 1010 is that, it can host 4 virtual supervisor modules, with each module you will have an active and standby supervisor module with zero downtime  feature, whereby if one module failed the other module will kick in seamlessly.

Virtual Ethernet module refers to the module which hosts the virtual Ethernet. In virtual Ethernet, the Ethernet physical cards are not used in the network infrsatructure. Instead using the memory and the processor speeds, the LAN communication is accomplished, just like the servers where connected to a physical switch in order for them to communicate. Virtual supervisor module refers to the module that supervises the various virtual machines hosted in the server to make sure that the communications between devices happens flawlessly.

There are many benefits offered by introducing such a hardware platform. And a few of the benefits of introducing Cisco Nexus 1010 are mentioned below: -

• It provides a stable platform for the working of Cisco Nexus 1000V network analysis module.
• It also hosts up to 4 virtual machines at the same time. This allows better spread of operations by using Cisco Nexus 1010.
• The Cisco Nexus 1010 acts as a base for a stable virtual infrastructure and services by the company.
• Cisco Nexus 1010 is like a alternative to the problems faced by the network administrators in Cisco Nexus 1000V. Here the Cisco Nexus 1010 would allow the installation of virtual supervisor module instead of having it under virtual appliance.
• The network teams find it very easy to switch hardware using Cisco Nexus 1010.
•  Cisco Nexus 1010 makes the installation of Cisco Nexus 1000V just like the installation of switches. Thus the installation gets simple with Cisco Nexus 1010.
• Cisco Nexus 1010 has introduced over 16 new advanced functionality in the last version that is being used  with VMware 5.0 which will blow any purist mind on what can be achieved now with server virtualisation.
• Cisco Nexus 1010 is build on Cisco NX-OS, which is more advanced than the normal IOS.
• Support of Network I/O Control with VMware 5.0
• Built in Virtual Security gateway that will secure your Virtual infrastructure.
• Virtual Interface Card Qos configuration with Cisco Nexus 1010.

Out of all network infrastructure in Virtual datacentre configuration we have tested Cisco Nexus 1010 seems to be the best device for price/performance comparison on 10G  uplink networks for storage,  10G networks are  really the norm in the infrastructure network design for datacentre built in 2011.

Best Network Infrastructure Virtual Appliance for 2011.