Google Local Search – Your 1st Online Marketing Strategy

What is Google Local Search?

Google local search is not a new term to the world at present. It has a good role to play in  the marketing of your business. There are a lot of developments happening every passing second  in the field of business. Each of these advancements are opening up new areas of business  prospects and along with this, the competition level is also rising. In order to meet up with  the higher level of competition, most businesses are resorting to newer methods of marketing. Internet search engines play a massive role in all aspect of today’s business marketing. Because  Marketing is what differentiates successful businesses from failing businesses, you therefore cannot be successful with your online marketing efforts if you do not embrace and work with internet search engines. The search engines like Google and Bing have valuable analytic information about what your customers want and where they are looking for products to buy and the keywords they are using to find this information. Today we can say without a doubt, that Google local is one of the most used tools for local searches in the world. Here are few statistics to help this argument:

  • 72% of UK households use the internet as an information source when shopping locally for products and services
  • 75% of internet users in UK perform local searches when looking for local services
  • 1 in 3 people use “local” in their search criteria
  • 365% increase in just 2 years (from 2008 to 2010) in the amount spent on advertising for “Local Search”
  • only 5% of UK businesses have claimed their Google local listing
  • only 9% of business have optimized their Google local page in Peterborough*

Google Local Search:1st Online Marketing StrategyFor any company or business, the first task is to gain the attention of the people and bring to  their notice the presence of your company. The best way for a company to start is to work on  their local searches, to get the attention of the potential local clients 1st, and it is the job of each business to try and come to the top of the Google listings, not on the second page. In this fast paced world, the reliance of people towards the World Wide Web is so high. For each and every thing, people depend more on the internet today than in previous years. This is  one of the reasons why companies try to find a place in the Google local search. This is the  place where your company will be able to gain a lot of local businesses. In actual terms Google local search is the place where people will find what they need in a specific local area. It is primarily the combination of Google maps and Google business data which creates a unique  database for every business in the developed world and their location. This tool is very powerful for any Internet Marketing strategy.

The Google local search is a very good and efficient tool to gain the attention of people and  to get more business. Once you bring your company into the ambit of Google local search, it is  so easy to improve your business prospects. This is because of the reason that people will be  able to find you easily. The main task is to get a place in the top list of results that  appears whenever a person searches for a product or service that relates to your business area. Appearing in the top list of Google local search results is a bit different from the actual search engine optimization. Adding the perfect keyword is important while mentioning the  categories that your business relates to. Providing the complete address of your business concern is also important, as it will help to spot you so easily. Google local search can be a big boost to your marketing activities.

There are three main aspects that you have to take note of from the business prospect to get to the top ranks in Google local search. The first aspect is the selection of keywords. These keywords that you add to your business is the factor that connects you to the potential clients searching for something in the search engines. The second aspect is the way you setup your business details in Google places. You have to provide all the possible details in it. The specific nature of the details will be really helpful when it comes to spotting you in Google local search. The last aspect and probably the most important one is to get a citation from some of the best data providers in the field. This will help a lot to improve the ranking of  your business concern.

Google Local Search: Your 1st Online Marketing Strategy.     *Google source 2011


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